Our vision: To be an inspirational Museum that encourages children and adults to unlock their imaginations, engage with reading and have a go at creative writing.

Our mission: To inspire in everyone a love of stories and creativity, particularly creative writing, through the Roald Dahl Archive, his stories and life.

Our organisational values:

• We are an inspirational, learning, can-do organisation.
• We are a hands-on, interactive museum that works to engage visitors of all ages and backgrounds and are truly family friendly.
• We challenge and exceed visitors’ expectations.
• We are a unique place that houses and cares for Roald Dahl’s archive.