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20 Years of Championing Creativity – Our Anniversary Impact Report

Thursday 18 September

In 2025, we’re marking a magical milestone: 20 years since we first opened the Wonka gates – and more than one million visitors have joined us on the journey!

Birthdays are a time to reflect, to look back, and look ahead. We have done just that in our new anniversary Impact Report.

‘20 Years of Championing Creativity’ is a calling card for our charity. If you would like to understand more about our work, then please take a look.

 

The report includes a timeline of highs – and a couple of lows – from the past two decades. However, most of the report is right up to date, with case studies of our current work.

  • You can find out about how we work with schools here at the Museum, on special projects in Buckinghamshire, and online.
  • Discover more about our efforts to improve what we offer for Under 5s and SEND visitors.
  • Learn about how we preserve and share Roald’s Dahl’s creative legacy through our collection.
  • Throughout the report, there are wonderful quotes about the Roald Dahl Museum experience from children, teachers, parents, project partners, and our staff.

 

Our first two decades have been brilliant… and they are just Chapter 1! It is never easy to run an independent museum charity, but our future is full of potential. Here’s to all the stories from the next 20 years!

Download the report

Impact Report

Download now

Two Decades In Numbers

More than one million people have been welcomed to this special place (1,149,291 by the end of March 2025, to be exact!).

We’ve invested close to £800,000 in the upkeep of our galleries and Grade 2 listed historic site (in parts over 400 years old) since opening in 2005.

The creative craft of Roald Dahl has been brought to life for almost 200,000 school children in more than 6,000 workshops in our award-winning school programme.

In 2016, over 90,000 people visited in one year as we celebrated Roald Dahl 100 – the centenary of his birth.

Since the start of 2025 alone, we have offered more than 2,400 low cost tickets to people on Universal or Pension Credit to welcome even more families during difficult economic times.

We have welcomed more than 1,200 visitors to our new ‘Explore Your Way’ days and school programme for people with Special Educational Needs and Disabilities (SEND) since 2024.

The fragile interior and nearly 300 unique artefacts from Dahl’s Writing Hut have been preserved as a magical, messy, shrine to imagination, at the heart of the Museum since 2012.

We have earned 18 awards and accolades for the quality of our education, visitor experience and inclusive access.